"Start Your Small Business Blogging Local and Reap the Rewards While it's great to reach for the stars when it comes to blogging for your small business, it's much more effective to start small and work your way out. Starting small doesn't mean minimal content or no social media, starting small means focusing on your community. By targeting your business, blog at your local community rather than trying to attract the world, you will grow a loyal customer base and learn what works and what doesn't, paving the way to reach a larger audience.
Many blogs of small businesses are filled with generalities in attempt to attract as many people on Google as possible.
Strong search-engine-optimization and search engine presence is great and it's vitally important, but your small business, brand and personality can be greatly improved if it's targeted at your local audience. Your first step is adjusting the copy on your blog. There's a good chance the many pages on your company's website and blog is filled with a ton of information, but how much of it is really focused on your small and local business. If your answer is, not a whole lot, don't worry. You want your content to be geared toward a local audience with the goal of connecting with your community. Depending on the type of business you run, include content on local events. Write a story formed around a customer's testimonial. Your goal should to create interesting and engaging content that embraces your local surroundings.
If you can accomplish the above, you'll start to experience the rewards. The community will catch on to what you're doing (use social media to push out your posts to ensure they are reading) and they'll have a new reason to be interested in your small business. Other local businesses might get in touch with you also.
Ashley Neal, a United Kingdom-based small business owner, wrote a piece for Business 2 Community about her homemade goods business. After optimizing her business, website to a local audience, she saw great returns. Before I locally optimized my website I mainly made money from selling at fairs and markets, now my website is working hard for me, Neal said. I recently left my part time job to focus 100 percent of my efforts on my own small business, which is a dream come true. I am about to take on my first in-house employees to help me keep up with demand and I truly believe that by focusing on my local community and gradually dominating the local search engine results pages my business has been able to thrive despite the global competition for my trade.
As stated above, by starting local, you'll have an easier time expanding across the country and then globally. If your website has strong local SEO and you're dominating search engines, all while optimizing your site for a local community, you'll have no trouble doing the same thing again for a global audience. If you need help localizing your copy there are a bevy of SEO copywriters available for assistance with the assistance to not only make your website rich with keywords, but also help you speak to your local audience. Starting local is the first step to true growth and expansion."
Many blogs of small businesses are filled with generalities in attempt to attract as many people on Google as possible.
Strong search-engine-optimization and search engine presence is great and it's vitally important, but your small business, brand and personality can be greatly improved if it's targeted at your local audience. Your first step is adjusting the copy on your blog. There's a good chance the many pages on your company's website and blog is filled with a ton of information, but how much of it is really focused on your small and local business. If your answer is, not a whole lot, don't worry. You want your content to be geared toward a local audience with the goal of connecting with your community. Depending on the type of business you run, include content on local events. Write a story formed around a customer's testimonial. Your goal should to create interesting and engaging content that embraces your local surroundings.
If you can accomplish the above, you'll start to experience the rewards. The community will catch on to what you're doing (use social media to push out your posts to ensure they are reading) and they'll have a new reason to be interested in your small business. Other local businesses might get in touch with you also.
Ashley Neal, a United Kingdom-based small business owner, wrote a piece for Business 2 Community about her homemade goods business. After optimizing her business, website to a local audience, she saw great returns. Before I locally optimized my website I mainly made money from selling at fairs and markets, now my website is working hard for me, Neal said. I recently left my part time job to focus 100 percent of my efforts on my own small business, which is a dream come true. I am about to take on my first in-house employees to help me keep up with demand and I truly believe that by focusing on my local community and gradually dominating the local search engine results pages my business has been able to thrive despite the global competition for my trade.
As stated above, by starting local, you'll have an easier time expanding across the country and then globally. If your website has strong local SEO and you're dominating search engines, all while optimizing your site for a local community, you'll have no trouble doing the same thing again for a global audience. If you need help localizing your copy there are a bevy of SEO copywriters available for assistance with the assistance to not only make your website rich with keywords, but also help you speak to your local audience. Starting local is the first step to true growth and expansion."
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